Company: Genius Media
Role: Director, Editor & Motion Graphics
Project Brief: In 2015, Genius (formerly known as Rap Genius) made a big investment in video. I was one of the key hires on the new video team, and together we worked to create documentary-style content about the key musicians popular at the time. IRL (internet-speak for "in real life") is a series on Genius' YouTube channel that shows how each musician came up in the business and how they're making music today.